Papa & Barkley Solutions
Creative Direction • Design
Directed and executed creative spanning photography, graphic design, e-mail, social media, and in-store merchandising, showcasing P&B’s innovative product solutions. Provided art direction to photographers both on set and remotely, ensuring intentional lighting and color choices that resonate with consumer needs and facilitate easy navigation in a competitive market. Maintained brand consistency across all channels and developed creative assets to sustain engagement throughout the year as core branded messaging.
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Creative Direction & Design — Nicole Ellsworth
Product Photography & Styling — Brianna Levay
Model Photography — Hulswit Designs
Hand Modeling — Iris Hill
Head of Marketing & Copy — Drew Hyland
Director of Ecomm & Copy — Shelly Nghiem