Milani Packaging Before
Prior to 2017, Milani had an inconsistent brand identity and packaging system that easily got lost in the competitive beauty market. Brand awareness was low and the visual choices did not match the brand’s offering of high quality products. Our team set out on a successful mission to change that and raise brand awareness.
Milani Merchandising Before
Our team refreshed every asset with the new identity, helping Milani have a deeper and more ownable look and feel.
Milani Rebrand
Packaging design • Merchandising • Rebrand
Responsible for conceptualization and packaging for over 80 new products alongside repacking over 500 existing SKUs with modernized logo and updated branding treatments. Key player in helping raise brand awareness, develop design style guides, drive creative consistency, and reset the overall tone of Milani alongside a talented print, digital, and marketing team.
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Art Director — Valerie Enriquez
Lead Packaging Designer — Nicole Ellsworth
Senior Packaging Designer — Lesly Limon
Photographers — Various: Sarah Kurita, Emily Volles, Rachel LewisLogo Redesign, Color Fetish Component Design & Model Shoot — Established NYC