Milani Fruit Fetish
Packaging
Developed Milani’s Fruit Fetish franchise across 6 lip balms and 4 original lip oils. The Fruit Fetish product family is defined by two toned vibrant fruity colors and a custom Fruit Fetish logo. I played a lead role in guiding the look and feel across the packaging, product photoshoot, and corresponding campaign print collateral alongside a team of talented individuals.
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Art Director — Valerie Enriquez
Package & Print Design — Nicole Ellsworth
Photography — Sarah Kurita & Emily Volles
Prop Stylist — Dureen Truong