P&B Kitchen 1:1 Gummy
A recipe for balance. P&B Kitchen’s 1:1 Gummy is equal parts relaxation and elevation. The concept behind the product launch aimed to capture the flavor pairing of guava and passion fruit, while also showcasing the balanced, calming effects of consuming the gummies. I led a team of creatives to execute the launch, spanning across print, photography, and digital design.
CREATIVE DIRECTION
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Creative Direction — Nicole Ellsworth
Photography & Product Styling — Brianna Levay
Retouching — Felipe Menezes
Graphic Design — Allen Ramirez
Packaging Illustrations — Amber Day